The Need
The evidence is clear: Companies with greater gender diversity outperform their peers on such important metrics as innovation, culture and financial performance. Studies show that firms with a strong record of promoting women to the executive suite are more profitable than those that do not. Unfortunately, despite efforts to diminish the gender gap, many organizations still struggle to attract and retain top female talent for a variety of reasons:- Junior women lack senior female role models and sounding boards.
- Cultural challenges often leave women feeling excluded; people want to belong.
- Confidence issues can be compounded when an employee is the only woman in the room.
- Lack of clear feedback on career progression can lead to frustration and attrition.
Workforces are stressed and turnover is high. Employees need support now more than ever. They need a safe space to air uncertainties and guidance on how to best navigate their upward path.
“As a newly appointed CEO, I knew that I was going to need some help. Not only with the day-to-day responsibilities, but also how I was going to manage it from a personal perspective, which is why I started working with Caroline. She was the perfect choice to help me work through all of the new challenges and expectations that I was facing and help me become the best version of myself in this new role. Her wealth of knowledge and experience coupled with her unique ability to connect with her clients, is the perfect combination of a successful coach and mentor. She has helped me identify where I have opportunity to grow and is providing me with the road map and the support system to get there. I believe that we, as women in business, need more women like Caroline to help empower us and build confidence in every aspect of our lives. She has been that person in my corner, that I didn’t even realize I needed, and I am so thankful to be working with her.”
CEO, Portfolio company
The Solution
Craftsbury’s career development engagements address these pain points, helping firms become better homes for their female leadership and encouraging women to excel in their career paths. The efforts invested now will exponentially improve not only the lives of individual women in the workplace, but also the workplace itself. With Craftsbury’s guidance, clients learn to:- Recognize and play to their strengths
- Hone their presentation styles to be more impactful
- Increase confidence levels to overcome career hurdles
- Develop leadership skills and a management style that enables them to build effective teams
- Transition from project management to revenue generation
- Set goals and take strides toward their next promotion